To create an experience and an emotional connection – a true engagement – you need to connect the right content to the right person at the right time and in the right place. Engage with them whether they are…
It’s More Than Developing A Marketing Plan
To create an experience and an emotional connection – a true engagement – you need to connect the right content to the right person at the right time and in the right place.
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Put Us To Work For You
Our founder, Rebecca Bauwens, was nationally selected to participate in the Walt Disney World Internship Program. It consisted of three parts: working in the Park, living on property, and being taught marketing by top Disney execs.
It was in these classes that she first learned about engagement marketing. At its core, engagement marketing speaks to your heart. “At Disney, we own the word ‘Magic’. The word itself evokes an emotion. When our guests see Cinderella’s Castle or hear a bar from ‘A Dream Is A Wish Your Heart Makes’, there is an emotional response. A resonance. You hit a nerve. You strike a chord.”
Will Work For Chocolate’s point of differentiation is the use of engagement that leads to action. Learn who your consumers are – really study them – what they care about, what their barriers might be, and meet them where they are. Your brand is their hero. Your product solves their problem and fulfills their need. The marriage of the two is where marketing comes into play by putting the right message in front of the right person at the right time and in the right place.
When asked what was the best part of working for The Mouse, she said, “Disney gave me the passion and skill set to live my happily ever after.
And, side note, they were right.
It is Magic.”
* Examples are those that Founder, Rebecca Bauwens, has personally worked with throughout her 20-year career.
This is one of my favorites. The background to the campaign is that I was tasked with creating a social media program that partnered McDonald’s and Coke – playing to the strengths of each of these behemoth entities in a fun and engaging way. Who better than, at the time, on the rise YouTubers Rhett & Link? This spot was based on their original, and very popular, “T-Shirt War” concept and ran on television, in theaters, and as a pre-roll video on the internet.