It's More Than Developing a Marketing Plan

To create an experience and an emotional connection – a true engagement – you need to connect the right content to the right person at the right time and in the right place. Engage with them whether they are…

It’s More Than Developing A Marketing Plan

To create an experience and an emotional connection – a true engagement – you need to connect the right content to the right person at the right time and in the right place.

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Will Work for Chocolate has been in the advertising and marketing industry 15+ years with extensive experience planning and executing media including digital, social (all platforms), television, radio (terrestrial, satellite, and online audio), print (direct mail, magazines, newspapers), out-of-home, B2B, promotions, sweepstakes, and brand partnerships – resulting in award-winning work and significant ROI results for clients in numerous categories including CPG, fast food, travel, entertainment, and retail (with a heavy concentration on Walmart & Sam’s Club). “It is through our passion for engagement marketing that we are inspired to do our best work.”

Rebecca Bauwens
Founder

Faith, Trust, and Pixie Dust

Our founder, Rebecca Bauwens, was nationally selected to participate in the Walt Disney World Internship Program. It consisted of three parts: working in the Park, living on property, and being taught marketing by top Disney execs.

It was in these classes that she first learned about engagement marketing. At its core, engagement marketing speaks to your heart. “At Disney, we own the word ‘Magic’. The word itself evokes an emotion. When our guests see Cinderella’s Castle or hear a bar from ‘A Dream Is A Wish Your Heart Makes’, there is an emotional response. A resonance. You hit a nerve. You strike a chord.”

Will Work For Chocolate’s point of differentiation is the use of engagement that leads to action. Learn who your consumers are – really study them – what they care about, what their barriers might be, and meet them where they are. Your brand is their hero. Your product solves their problem and fulfills their need. The marriage of the two is where marketing comes into play by putting the right message in front of the right person at the right time and in the right place.

When asked what was the best part of working for The Mouse, she said, “Disney gave me the passion and skill set to live my happily ever after.

And, side note, they were right.

It is Magic.”

  • David Mullaly, Global Always Discreet at P&G - Rebecca was an incredible member of our team. She was consistent, reliable, and incredibly knowledgeable. I could always count on her for the full analysis and a detailed media plan. She also reliably had the data and behind-the-scenes work prepared… Read More
  • Kristy Vivian, Outdoor Advertising - While working with Rebecca, she was always open to listen to new ideas and different points of view. She is always a positive person to be around and has a lot of passion for her job. I hope to work… Read More
  • Liv Brown, Camel City Poster Productions - Rebecca was the media planner for the McDonald's co-op that I worked with. She was very organized and easy to communicate with. Her needs were always clearly outlined when she made a request. She was open in sharing information about… Read More

* Examples are those that Founder, Rebecca Bauwens, has personally worked with throughout her 15+-year career.

This is one of my favorites. The background to the campaign is that I was tasked with creating a social media program that partnered McDonald’s and Coke – playing to the strengths of each of these behemoth entities in a fun and engaging way. Who better than, at the time, on the rise YouTubers Rhett & Link? This spot was based on their original, and very popular, “T-Shirt War” concept and ran on television, in theaters, and as a pre-roll video on the internet.

REBECCA BAUWENS | FOUNDER

479-422-4132
[email protected]

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