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The Worthlessness of Logos

The Worthlessness of Logos

Pretty harsh, right?Well, not really.Logos, when a business is beginning, and it's new and exciting and filled with "What is that?" have some merit. It's the logos that we are most familiar with that we tend to notice the least.Have I got a story about...

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The Worthlessness of Logos

Pretty harsh, right?Well, not really.Logos, when a business is beginning, and it's new and exciting and filled with "What is that?" have some merit. It's the logos that we are most familiar with that we tend to notice the least.Have I got a story about...

read more

Root Root Root for the Home Team

Baseball is as American as apple pie. Or cowboy boots. Or McDonald’s.Throw in tiny humans playing the game and what’s not to love?I had been working on the McDonald’s account for about a year when an owner/operator came to me with a...

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Shopper Marketing Media Consultant for Hire

The majority of my career I have marketed to consumers, but that all changed when I came back home to Arkansas. Shopper is completely different. Walmart is completely different. Living in Bentonville, learning Walmart & Sam’s Club, and living...

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3 Steps to Negotiating

I developed my first media plan more than 15 years ago and as I was shifting from my role of Media Planner (who tells the client where the budget should be spent) to Media Buyer (executing the approved tactics), I learned there was a game to...

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Planning in a Crisis

We live in a time when the next crisis is just a news alert away. It doesn’t even surprise us much anymore. Instead, we’ve adapted a “what now?” mindset.The first time I experienced account planning during a time of crisis was with The Mother of all...

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How One Insight Can Win a Customer for Life

McDonald’s and I are similar in many ways, the most being that we are both extremely passionate about what we do. When I first began working on the McDonald’s account, I did what was the equivalent to a wellness visit with your doctor. I do this every...

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Just like Walt, It All Started with a Mouse

Everything I know about marketing I learned from a mouse. Well, not really “a” mouse, more like “The”-with-a-capital-T mouse. Yep, that’s the one. That one internship shaped me more than I ever could have anticipated, and I most certainly didn’t know it...

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