The Worthlessness of Logos

The Worthlessness of Logos

FacebookTwitterLinkedinPinterestemail Pretty harsh, right?Well, not really.Logos, when a business is beginning, and it’s new and exciting and filled with “What is that?” have some merit. It’s the logos that we are most familiar with that we...
3 Steps to Negotiating

3 Steps to Negotiating

FacebookTwitterLinkedinPinterestemail I developed my first media plan more than 15 years ago and as I was shifting from my role of Media Planner (who tells the client where the budget should be spent) to Media Buyer (executing the approved tactics), I learned there...