It's Hardly Called Work When it's Our Passion in Action

See a few of the projects that we’ve had the privilege of working on.

McDonald’s & Coca-Cola

This is one of my favorites. The background to the campaign is that I was tasked with creating a social media program that partnered McDonald’s and Coke – playing to the strengths of each of these behemoth entities in a fun and engaging way. Who better than, at the time, on the rise YouTubers Rhett & Link? This spot was based on their original, and very popular, “T-Shirt War” concept and ran on television, in theaters, and as a pre-roll video on the internet.

P&G’s Duracell Quantum Launch

Launched Quantum, a premium line extension for Duracell, at Sam’s Club that resulted in a sales jump of 15.7% for the four weeks that ended 9/28/13 and 5.7% for the 12 weeks that ended the same period. Additionally, market share rose 6.5 and 4.2 points during those periods. Duracell represents approximately 46% of the alkaline-battery category, a level not seen in more than a decade, that resulted in an added $140MM in sales in a $2.2B category.

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P&G’s Bounty Summer Grilling

Bounty needed to increase usage occasions and drive $2MM in incremental sales while being in a declining category. To reach these lofty goals I needed to find a way to connect with our shopper in a relevant and relatable way. A first for our agency, I partnered with our creative lead to develop a :15 Summer Grilling spot. This ad was utilized in a partnership with Google’s YouTube platform (Search, Display and In-Stream), ran on-and off-platform mobile and desktop ads (optimizing to best performing), Facebook and Pinterest ads, and still shots that ran as print ads in Good Housekeeping and Better Homes & Gardens.

This campaign was nominated for an Effie Award

Awarding Ideas That Work

The Effie Awards are known by advertisers and agencies globally (consisting of six contents and more than forty countries) as the pre-eminent award in the industry. The Effies are a rewards program to honor the most effective advertising efforts, recognizing all forms of marketing communication that contribute to a brand’s success.

Since 1968, winning an Effie has become a global symbol of achievement

Rebecca has been nominated for 5 Effie Awards and has won 1 Gold Effie Award.

Awarded a 2014 Gold Effie Award

Developed a multi-brand promotional campaign for Crest Pro-Health Toothpaste and Oral-B Power Toothbrushes at Walmart with the shopper-led insight – a smile that is more than “skin deep”.

Nominated for a 2016 Effie Award

Created relevance for Pepperidge Farm’s Goldfish Crackers at Game Time when the brand was in danger of losing in-store pallets. The strategy consisted of changing the mindset that American males dominated football and inspiring Mom to bring often-forgotten kids into the Super Bowl party planning and entertaining (an $8MM opportunity at Walmart). Campaign resulted in 53% sales growth compared to prior year, pallets shipped 84% compared to prior year, awarded in-store cart rail for 12 weeks, and a 91% unit sales growth reclaimed Goldfish as the leader in the snack category.

Nominated for a 2014 Effie Award

Partnered with Google’s YouTube platform for the Bounty Paper Towel Summer Grilling campaign. TrueView was utilized through in-search, in-display and in-stream searches that guaranteed 100% engagement with our :15 spot.

Nominated and Awarded

Saatchi & Saatchi X’s prestigious Star Derriere award for developing a rich, robust, media plan for Bounty Basic Paper Towels within a tight 24-hour turnaround.

Nominated for a 2017 Effie Award

Shifted $1MM from national television supporting Pace Salsa to a shopper-first, omnichannel approach that drove incremental sales of both the brand and the category at the largest retailer in the world, Walmart. The “Sunup to Sundown” campaign garnered 40MM impressions, distributed 400k samples, increased POS 3.7% vs. 10 weeks prior, lifted ecomm sales 28% vs. YAG, and put Pace on the Walmart buyer’s “hotline.

Nominated for a 2014 Effie Award

Reinvented the concept of try before you buy at Sam’s Club by having a deep understanding of the Club environment that was used to overcome shopper barriers. Program included: branded Bounty Paper Towel dispensers attached to demo-event displays, scent puffers for Febreze seasonal scents and turning Sam’s Facebook page with 1MM followers into a trial-size sampling station.

Nominated and Awarded

The Mars Agency’s Martian Of The Month award multiple times for overall performance, company growth, client management, and internal teamwork.

* Examples are those that Founder, Rebecca Bauwens, has personally worked with throughout her 15+-year career.

  • Chris Kersh, Valassis - I had the pleasure of working with Rebecca on the McDonald’s account. The print programs we produced together were highly complex and risky and created their own unique challenges that Rebecca balanced and executed perfectly. The multi vehicle distribution had to be managed at the household level with specific in home dates to ensure that […]
  • Fayeruz Regan, WRIC-TV ABC News 8 - Rebecca made a seamless transition from Atlanta to Los Angeles, family in tow, and never missed a beat. Our team fully expected to give her time to acclimate to the move, and the difference in the culture of our agency. We were surprised to find she slipped in perfectly. When I look to her team […]
  • Julie Thomas, S.C. Johnson - Rebecca’s extensive experience in media buying, shopper insights analysis and engagement planning makes her a valuable asset to our team. She consistently brings thought leadership and a new perspective to client needs while also balancing the needs of the retailer. Rebecca’s work ethic is to be praised — she never misses a deadline and always […]

REBECCA BAUWENS | FOUNDER

479-422-4132
[email protected]

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